Scientific and theoritical features of advertisement language

Аннотация

Abstract: This article analyzes the theoretical and scientific basis of advertisement language, focussing on significant principles that operate as the basis of advertisement analysis. The study of how language is used to influence consumers' decisions to buy is the theoretical foundation of advertising language. To comprehend the relationship between language, perception, and behavior, this field combines theories from marketing, psychology, and linguistics. Important frameworks include semiotics, which examines how signs and symbols express meaning; rhetoric, which concentrates on persuasion strategies; cognitive psychology, which studies information processing; and social psychology, which looks at how social circumstances affect consumer decisions. Advertisers may create compelling campaigns that connect with target audiences and accomplish marketing goals by knowing these theoretical foundations.