LINGUACULTUROLOGICAL ASPECTS OF ADVERTISING TEXTS: CRAFTING MESSAGES THAT TRANSCEND LANGUAGE BARRIERS
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Key words: Advertisements, advertising texts, linguaculturology, semiotics, humor, cultural values, consumer.Аннотация
Abstract: This article examines advertising texts and their linguaculturological
aspects. The importance of cultural values on the process of making decisions and
some potential ways to avoid cultural barrier are provided as well.
Библиографические ссылки
Asemah, E. S. Edegoh L.O. Relationship between advertising and culture.
International Journal of Communication, 2017;
Bignell, Jonathan. Media semiotics: An Intriduction. Manchester: Manchester
University Press. 2002;
De Mooij, M. Consumer behavior and culture: Consequences for global
marketing and advertising. Thousand Oaks, CA: Sage Publications. 2010;
Ivanova Y. V. Psixolingvistika reklamnogo obrasheniya. Moskva, 2009;
Maslova, V.A. Linguaculturology. Introduction. 2018.
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Опубликован
2023-12-12
Как цитировать
Munavvar Amonova. (2023). LINGUACULTUROLOGICAL ASPECTS OF ADVERTISING TEXTS: CRAFTING MESSAGES THAT TRANSCEND LANGUAGE BARRIERS . Лучшие интеллектуальные исследования, 10(5), 177–180. извлечено от https://web-journal.ru/journal/article/view/2021
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