CULTURAL TOURISM: EXPLORING THE ROLE OF TOUR OPERATORS IN PRESERVING AND PROMOTING LOCAL CULTURES AND HERITAGE
Keywords:
Keywords: Cultures, Heritage, Tourism opportunities, Traditions.Abstract
Abstract . This academic thesis aims to investigate and analyze the role of tour operators in cultural tourism with regards to the preservation and promotion of local cultures and heritage. In recent years, cultural tourism has gained significant popularity as tourists increasingly seek authentic and immersive experiences. However, this trend poses challenges and opportunities for tour operators, who act as intermediaries between visitors and host communities. By examining the strategies and practices used by tour operators, this study seeks to uncover the impact they have on local cultures and heritage. Specifically, it will explore how tour operators engage with local communities, incorporate traditional practices, and contribute to sustainable development. With a comprehensive understanding of these dynamics, this research can provide valuable insights for the advancement of cultural tourism and the effective preservation and promotion of local cultures and heritage.
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