LINGUACULTUROLOGICAL ASPECTS OF ADVERTISING TEXTS: CRAFTING MESSAGES THAT TRANSCEND LANGUAGE BARRIERS
Keywords:
Key words: Advertisements, advertising texts, linguaculturology, semiotics, humor, cultural values, consumer.Abstract
Abstract: This article examines advertising texts and their linguaculturological
aspects. The importance of cultural values on the process of making decisions and
some potential ways to avoid cultural barrier are provided as well.
References
Asemah, E. S. Edegoh L.O. Relationship between advertising and culture.
International Journal of Communication, 2017;
Bignell, Jonathan. Media semiotics: An Intriduction. Manchester: Manchester
University Press. 2002;
De Mooij, M. Consumer behavior and culture: Consequences for global
marketing and advertising. Thousand Oaks, CA: Sage Publications. 2010;
Ivanova Y. V. Psixolingvistika reklamnogo obrasheniya. Moskva, 2009;
Maslova, V.A. Linguaculturology. Introduction. 2018.
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Published
2023-12-12
How to Cite
Munavvar Amonova. (2023). LINGUACULTUROLOGICAL ASPECTS OF ADVERTISING TEXTS: CRAFTING MESSAGES THAT TRANSCEND LANGUAGE BARRIERS . Лучшие интеллектуальные исследования, 10(5), 177–180. Retrieved from https://web-journal.ru/journal/article/view/2021
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