Ta'lim innovatsiyasi va integratsiyasi

USE OF MASS MEDIA CAMPAIGNS TO CHANGE HEALTH BEHAVIOUR

Mamatursunova Marhabo G'ulomjon kizi

Yuldasheva Mehriyo Sa'dullo kizi

Egamberdiyeva Iroda Abdurahimovna

Ключевые слова: Keywords: mass media campaigns, health behavior, youngsters, public health, social marketing

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Аннотация

Annotation: Mass media campaigns have been widely used as a tool to promote
positive health behaviors among youngsters. This article explores the effectiveness of
mass media campaigns in changing the health behavior of youngsters and discusses the
key factors that contribute to their success. The article also examines the role of social
marketing in designing and implementing mass media campaigns aimed at improving
the health outcomes of young people. By analyzing existing literature and case studies,
this article aims to provide insights into the potential impact of mass media campaigns
on the health behavior of youngsters and offers recommendations for future research
and practice in this area.

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Библиографические ссылки

Literature:

Wakefield MA, Loken B, Hornik RC. Use of mass media campaigns to change

health behaviour. Lancet. 2010;376(9748):1261-1271.

Snyder LB, Hamilton MA, Mitchell EW, Kiwanuka-Tondo J, Fleming-Milici F,

Proctor D. A meta-analysis of the effect of mediated health communication

campaigns on behavior change in the United States. J Health Commun.

;9(Suppl 1):71-96.

Randolph W, Viswanath K. Lessons learned from public health mass media

campaigns: marketing health in a crowded media world. Annu Rev Public Health.

;25:419-437.