USE OF MASS MEDIA CAMPAIGNS TO CHANGE HEALTH BEHAVIOUR

Mamatursunova Marhabo G'ulomjon kizi

Yuldasheva Mehriyo Sa'dullo kizi

Egamberdiyeva Iroda Abdurahimovna

Keywords: Keywords: mass media campaigns, health behavior, youngsters, public health, social marketing


Abstract

Annotation: Mass media campaigns have been widely used as a tool to promote
positive health behaviors among youngsters. This article explores the effectiveness of
mass media campaigns in changing the health behavior of youngsters and discusses the
key factors that contribute to their success. The article also examines the role of social
marketing in designing and implementing mass media campaigns aimed at improving
the health outcomes of young people. By analyzing existing literature and case studies,
this article aims to provide insights into the potential impact of mass media campaigns
on the health behavior of youngsters and offers recommendations for future research
and practice in this area.


References

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Randolph W, Viswanath K. Lessons learned from public health mass media

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