EVENT AND FESTIVAL TOURISM PLANNING: ORGANIZING AND MANAGING EVENTS TO ATTRACT TOURISTS
Keywords:
Keywords: Event tourism, Destination, Management, FestivalAbstract
Abstract. Event and festival tourism planning has become a crucial aspect of attracting tourists from all over the world. This article focuses on the strategies and management techniques required in organizing successful events and festivals to allure tourists. The aim of this study is to highlight the significance of well-planned events and festivals in captivating tourists and generating economic benefits for the host destination. Moreover, it delves into the various considerations that event planners and destination managers need to address, including selecting the right event and festival, market segmentation, destination branding, logistics management, and ensuring visitor satisfaction.
References
Uralovna, T.S.,& Bakhodirovna, D.N., & Azimovna, K.Z. (2021) Ways to increase the attractiveness of holy shrines located in the historical center of Bukhara Modern scientific challenges and trends, 301
Z. Kurbonova (2023) HOTELS OF UZBEKISTAN–OPPORTUNITIES FOR ADOPTING SERVICE QUALITY TO INTERNATIONAL STANDARDS DIGITAL TRANSFORMATION AND ARTIFICIAL INTELLIGENCE 1 (4), 109-115
Kurbonova Z.A & Khalimova N. J (2021) MODERN HOTELS AND TRENDS IMPACTING THE HOSPITALITY INDUSTRY International Conference on Digital Society, Innovations & Integrations of Life in New Century
Kurbonova Z. A, & Djurayeva N. B (2021) QUALITY OF SERVICE IN THE HOTEL INDUSTRY AND ITS IMPROVEMENT International Conference on Digital Society, Innovations & Integrations of Life in New Century
Axmatova, M. (2023). BUXORO VILOYATIDAGI DIQQATGA SAZOVOR JOYLARGA TRANSPORT XIZMATLARI VA HARAKATCHANLIGI TAHLILI. ЦЕНТР НАУЧНЫХ ПУБЛИКАЦИЙ (buxdu. uz), 37(37).
Axmatova, M. (2021). TURIZMDA TRANSPORT XIZMATLARINI OPTIMALLASHTIRISH CHORA TADBIRLARI. ЦЕНТР НАУЧНЫХ ПУБЛИКАЦИЙ (buxdu. uz), 8(8).
Tulkinovna, M. R., & Ugli, Z. S. T. (2023). Innovative and Traditional Ways of Developing Gastronomic Tourism in Uzbekistan. Central Asian Journal of Innovations on Tourism Management and Finance, 4(2), 116-120.
Ruziyeva, M. (2023). MAMLAKATLARNING GASTRONOMIK XARITASINI YARATISH METODOLOGIYASI. ЦЕНТР НАУЧНЫХ ПУБЛИКАЦИЙ (buxdu. uz), 35(35).
Cudny, W. (2014), “Festivals as a subject for geographical research”, Geografisk Tidsskrift-Danish Journal of Geography, Vol. 114 No. 2, pp. 132-142.
Getz, D. (1997). Event management and Event Tourism (1st Ed.). New York: Cognizant Communications Corp.
Getz, D. (2010), “The nature and scope of festival studies”, International Journal of Event Management Research, Vol. 5 No. 1, pp. 1-47.
Silvers, J.R., Bowdin, G.A., O’Toole, W.J. and Nelson, K.B. (2005), “Towards an international event management body of knowledge (EMBOK)”, Event Management, Vol. 9 No. 4, pp. 185-198.
Park, S.B. and Park, K. (2017), “Thematic trends in event management research”, International Journal of Contemporary Hospitality Management, Vol. 29 No. 3, pp. 848-861.
Stadler, R., Fullagar, S. and Reid, S. (2014), “The professionalization of festival organizations: a relational approach to knowledge management”, Event Management, Vol. 18 No. 1, pp. 39-52
Duran, E., Hamarat, B. and Özkul, E. (2014), “A sustainable festival management model: the case of International Troia festival”, International Journal of Culture, Tourism and Hospitality Research, Vol. 8 No. 2, pp. 173-193.
Reid, S. (2007), “Identifying social consequences of rural events”, Event Management, Vol. 11 Nos 1-2, pp. 89-98.
