Ta'lim innovatsiyasi va integratsiyasi

USING ENGLISH LANGUAGE IN ADVERTISING AND MEDIA

Boboniyozova Ozoda

Ключевые слова: Keywords: English language, advertising, media, global reach, marketing campaigns, slogans, jingles, brand identity, linguistic versatility, memorable messaging, emotional connection, cultural relevance, digital marketing, social media, brand recognition, creativity, innovation.

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Аннотация

Abstract:  The significant role of the English language in advertising and media. It discusses how English has become the lingua franca in these industries, connecting people from diverse cultures and backgrounds. The document highlights the use of English in marketing campaigns, slogans, jingles, and content creation, emphasizing its global appeal and effectiveness in reaching a wide audience. It also examines the linguistic versatility of English, including its ability to create memorable messaging, evoke emotions, and establish brand identity. The impact of English in the digital age and its role in online platforms and social media are also discussed. Overall, the document recognizes English as an indispensable tool for advertising and media, fostering creativity, innovation, and global communication.

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Библиографические ссылки

Apple. (n.d.). Retrieved from https://www.apple.com/

Coca-Cola. (n.d.). Retrieved from https://www.coca-colacompany.com/

Crystal, D. (2003). English as a Global Language (2nd ed.). Cambridge University Press.

Crystal, D. (2003). English as a Global Language (2nd ed.). Cambridge University Press.

Dunkin' Donuts. (n.d.). Retrieved from https://www.dunkindonuts.com/

Escalas, J. E. (2004). Imagine yourself in the product: Mental simulation, narrative transportation, and persuasion. Journal of Advertising, 33(2), 37-48. 7.Kit Kat. (n.d.). Retrieved from https://www.kitkat.com/

Smith, P. (2018). Great Brand Stories: Dyson, Uber, Rolex, and More. Laurence King Publishing.