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Published
2024-06-06
Section
Articles
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THE ROLE OF ADVERTISING IN THE EVOLUTION OF CENTRAL ASIAN TOURISM.
Ismailova Laylo
Abstract
The history of tourism in Central Asia goes back to ancient times. We can see its
first manifestations in the example of the Great Silk Road. As we know, the
development of international tourism was greatly influenced by the popularization of
technology and the improvement of vehicles. The opening of the first railroad in
Europe in 1830 ushered in a new era of mass travel. An essential problem in advertising
is creating the image of a tourist product. As with other consumer goods and services,
customs in tourism and excursions are continually evolving, underlining the need for
official monitoring and regulation. Therefore, when studying the needs of the target
audience, it is necessary to look for attractive aspects that make the product appear new
and original, distinguish it from competitors' offers, and attract the attention of potential
consumers. "In this, we will be helped by studying the features of the text of the
advertising announcement and effectively utilizing its practical aspects.
References
Bibliography
https://uzbekistan.travel/uz/ozbekiston-shaharlari/
https://uzbekistan.travel/uz/ozbekiston-shaharlari/
https://uzbekistan.travel/uz/ozbekiston-shaharlari/
Svenska: Affisch för worldsutställningen i Paris 1889
Urry, J. The Tourist Gaze: Leisure and Travel in Contemporary Societies, Sage,
London, United Kingdom. 1990. – P. 262.
